Introductions are hard. We all want to make a good first impression, but we usually have a limited amount of time and space in which to do it. Sure, you can read about Analog Forest on our About Page, but we want you to know EVERYTHING.[1]

Say you’re at a party with a bunch of strangers. You’re awkward, they’re awkward, and no one is really saying what’s on their minds. It sucks, but you know that, if they really knew you and what you were all about, they wouldn’t be strangers anymore. In fact, as soon as they hear your ENTIRE life story, they’ll embrace you as a kindred soul; a like-minded individual who they need to have in their lives forever. Sometimes, we just need more time.

Writing an About Page kind of feels like being at that party. We try to say the “right thing” to get your attention, but it never seems to come out the way that we intended it. [2]

Here are a few of our e arly ideas:

"Analog Forest: Helping you buy and design awesome."

 - And endorsed by bros everywhere? I guess it’s okay, but it seems kind of superficial, you know?[3]

"Analog Forest is an amazing company that will change the world."

- Now, who the *@#% do we think we are? Every startup and millennial alike think that they’re gonna change the world, but how many actually do?[4]

"Analog Forest: Inspiring and enabling design."

- Now, this is like a one-sided conversation: we’re talking about designers, but what about you, the consumer? What are your hopes and dreams and favorite ice cream flavor? We’re not just in this for ourselves, we’re in it because we want everyone to have access to unique and well-designed athletic wear.

This part of the process dragged on for a while...

Next, we tried to explain ourselves via our influences. Analog Forest was not devised in a vacuum, we were clearly influenced by companies like ThreadlessEtsy, and Tattly.  We thought maybe we could introduce ourselves by association.

This is like talking about your best friend all night to the special someone that you hope to hook up/marry and make babies with. Of course they played a vital role in you becoming the person that you are today, but come on, what about you?

All metaphors/similes aside, we learned a lot in this process -- not just that introductions are hard, we learned a lot about who we are. We are detail oriented, and we truly care about what we say, do, and produce. We want to make a good first (second, third, etc.) impression and we want to help both customers and artists. Is that enough?[5]

And, where is this going? Well, in part this is a blog about “Introductions,” but it’s also about process. We want to be transparent about our process because we think it will help you get to know us better. We also want to share our process with you because Analog Forest is about more than buying and selling, it’s about creating and actively engaging in the design and experience of the products that make us feel like us. We want our designers and consumers to be involved in our process and we want all of the feedback and crowdsourced wisdom that we can get.

So, get involved!

We want to know what "Introductions" mean to you: How do you introduce yourself? How do you identify as an artist? A designer? An athlete? A partygoer? What is identity and what role does it play in your artistic design process?

Leave your comments below and thank you for your patience in listening to us blog on and on about our “process.” We hope we left you with a good impression!

  1. [1] Full disclosure: This blog is our super obvious way of getting around copywriting 101 advice that tells you to keep it short and to the point. As an academic by trade, Liz Foster-Shaner (our writer for this blog post) is incapable of “keeping it short” and Cory and Mike want to make sure that you are really intimate with our approach to design, development, and marketing.
  2. [2] I’ve been told that using the words “FIRE,” “SEX,” and “VIOLENCE” guarantees that you’ll get some attention…
  3. [3] We apologize in advance if we offended any “bros” in this blog post. Analog Forest does not endorse or condone any of the above statements, except the ones that you agree with.
  4. [4] AF is pretty convinced that we’re gonna change the world (one jersey at a time) but we try to be humble about it. We don’t want to be that guy.
  5. [5] Probably not.

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